As the youngest member in parliament and sole heir to his family’s 7,000-acre English estate, Lord Edward Montagu’s life was rich and privileged. However, in 1954, Edward Montagu, then aged twenty-five, became England’s most infamous aristocrat when he was arrested for homosexual offenses and became the focus of a landmark trial known as “The Montagu Case”. His guilty verdict sent off shock waves and became the catalyst to overturn a centuries old law, but Edward’s once pristine reputation and career were all but ruined. After serving a year in prison, Montagu rose back into the spotlight when he boldly transformed his private estate and family home into a public tourist attraction. He created spectacles at his home, most notably Britain’s first motor museum, and thus invented a new form of tourism known as “the stately home business”. His showmanship and success inspired a new breed of aristocrats to open their doors and transformed Edward Montagu into a prominent national figure.